Technology is revolutionizing the real estate industry. Buyers are now changing how they make their purchases. In most cases, they’ll start with an online search and a clear idea on the specifications they want the property to have.
If you want to be a successful realtor, you must entrench digital marketing into your business.
From developing new leads to conversions, the real estate business is reliant on successful digital marketing.
So, what’s the importance of digital marketing in your real estate business?
Social media was the turning point for most realtors seeking to build an online process. From sharing photo albums of their listings to buying Facebook ads, various social media platforms gave real estate agents a chance to do a booming business.
With over 84 percent of real estate agents using social media to attract new buyers, sellers, and even find real estate investors how can you differentiate yourself?
Will you be able to build a brand online?
Let’s see. These are tactics that many Texans are using for their Real Estate Investment businesses and agents as well.
Develop a Successful Email Campaign
Despite the industry, an email campaign is still a valuable tool to generate leads and connect with past clients. Ideally, a successful rounded campaign will funnel potential buyers through predetermined actions. Be sure to base the content of your mail on previous engagements or their profile.
According to statistics, the open rate for real estate emails is 27% with an average click-through rate of 3%. But if your content is engaging and high quality, more people are likely to open and check what you have to say.
And now, there’s even more advanced software tools like you’ve recently seen with the recent release of Pinpoint Profits that allows you to find the owner’s social media accounts.
Create a User-Friendly Site
Let’s be honest. You’ve ever opened a site only to close it within seconds because the layout wasn’t right or it was taking too long to load. Well, your clients won’t behave any differently.
With so many links and photos, creating a website for your real estate business can be a nightmare. However, with the assistance of a competent website developer and knowledge of your customers’ needs and wants, creating a mobile-friendly site shouldn’t be hard.
Remember, your potential clients will most probably use their phones to search for the best houses. If your site isn’t optimized to be mobile friendly, your potential buyers will have difficulties navigating your site. Such clients are likely to turn to your competitors. Don’t let this happen.
Your website should seek to solve some challenges your potential clients are likely to face in their purchasing process. It may include the following:
- A complete list of your listings.
- High-quality content that’ll guide them throughout the process.
- Links to relevant and related services, like movers, lawyers, and home inspectors.
Also, you may consider using a live feature on your site. Ensure your website is hugely people-centric, allowing your potential customers to ask questions.
Pay-Per-Click (PPC) Advertising
PPC is a fantastic strategy that many successful Texas realtors seeking to generate new leads. Here, the realtor makes payments for these ads after they get a click.
PPC is the best way to market your property and ensure you’re getting value for your money. That’s because people will only click your ad if they have some interest in what you’re offering.
Even better, you can target PPC ads to people who’ve searched for correlated keywords on various search engines.
Create and Post an Engaging Blog Content
Websites with a blog tend to have more indexed pages than those which don’t have. With this, it’s able to boost your site SEO ranking.
A blog is a fantastic way to build a positive reputation online. It offers your buyers with actionable advice on selling or buying a piece of property or home. That’s why you need to ensure the content is engaging and of high quality.
Other than marketing your products, ensure your site solves some of the pressing questions your potential customers are facing. In most cases, people are likely to buy from you if you help them with their purchasing needs.
In every content you create, ensure you optimize for SEO.
That’s the only way to generate and drive leads to your site. If you optimize correctly, your website and blog will rank high on search engine result pages.
Leave a Reply